“It was gratifying to know we were creating books that sparked an interest in reading for kids who otherwise might not have picked up a book on their own,” said Barbo, who still makes books that encourage kids to read. (That was not so fun.)īack in the ’90s, it was about the Pokémon television show, and the hurricane of surrounding paraphernalia, including books. I tried to wear my Pokémon socks to school in second grade, and my dad told me to change them. It is crushing Candy Crush, Draw Something, Clash Royale and even nongaming apps such as Google Maps, Snapchat, Twitter and Tinder. Even though there are fewer pokéstops in black neighborhoods, it’s already the biggest mobile game in U.S. In less than one week, the game increased Nintendo’s stock by $7.5 billion. Seventeen years later, Niantic and Nintendo released Pokémon GO, a mobile app that compels users to catch virtual Pokémon based on their geolocation. From her apartment while battling the flu, she quickly penned The Official Pokémon Handbook. And it hit fast.” Barbo knew all about the property. “Then when Pokémon hit,” Barbo said via email, “it hit big - as predicted. Barbo was going to edit all the upcoming books.
One day, her boss handed her a bunch of Pokémon material - scripts, videos, cards, gaming manuals - and told her to learn everything she could about Pokémon. Barbo was two years out of Bryn Mawr College and working as an editorial assistant in New York City.
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